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John Fischbeck

Digital and Experiential Marketing
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Recent Posts

Event Science: Lesson 3

Posted by John Fischbeck on Apr 26, 2016

 

Event Science: Tip of The Day

"Additional conceptual schemes to be deployed in the treatment of people and the events in which they engage include the analysis of people’s experience, and the use of post experience attitude and evaluation frameworks" - The Psychology of Events

Lesson take away?

People's opinions on events are readable, take note of what peaks your attendees interests!

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Topics: Event Planner Tips

Event Science Word of the Day #1

Posted by John Fischbeck on Apr 21, 2016

Event Planners,

Event Science Word of The Day: 

Appreciation: emphasises the consumption of the artistry and personal characteristics of those involved in delivering the performance based on (a) aesthetics and appreciation for the grace and beauty of the performance itself; (b) a voyeuristic appreciation of the physical attractiveness of performers; and (c) an appreciation of the performers' personalities, especially when focusing attention on specific performers, usually those possessing the greatest prominence or notoriety.

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Topics: Event Planner Tips

Event Science: Lesson 2

Posted by John Fischbeck on Apr 20, 2016

 

Event Science: Tip of The Day

"Another perspective concerning the design of event experiences involves the application of environmental psychology to understand how event settings influence attendee behaviour. Specific considerations relevant to events include social interaction, capacity and crowding, personal space, signs, physical features, sound, lighting, colour, temperature and airflow. In this interpretation, frameworks such as the Bitner’s servicescapes model are very useful for understanding the elements of event settings."

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Topics: Event Planner Tips

Event Science: Lesson 1

Posted by John Fischbeck on Apr 19, 2016

Event Planners,

 

Event Science Lesson of the day...

"Identity theory suggests that event attendees define themselves by attending events that carry symbolic significance."

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Topics: Event Planner Tips

Top 5 ways to avoid a CLM as an Event Planner in managing Event Production

Posted by John Fischbeck on Mar 02, 2016

Top 5 ways to avoid a CLM as an Event Planner in managing event production

Its a catchy title but its brutally true.  If the event comes off without a hitch all is good!  If it doesn't? Not so much.  There is a reason the career path of the Event Coordinator was voted 5th most stressful jobs in America  by Business News Daily for 2015.  

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Topics: Event Planner Tips

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